Defining a compelling vision is the first step to start a transformation initiative. Your executives craft a vision of your transformed company: what your company will stand for, how it will operate, which technology it will use to improve customer value. That vision highlighted some of the major landmarks on your transformation journey.
Now it is time that executives and employees of your company translate this vision into a focused set of elaborated goals and initiatives. We name this focused set of elaborated goals ‘Strategic Fields of Action’ (SFA)